Websilk was approached by IPA, an online recruitment provider that needed a web 2.0 revamp. IPA communicated that their content was hard to manage, their search functionality was clunky and their branding needed an overhaul. The website also needed to communicate the new brand line “Closer than you think”
Websilk tackled IPA’s challenges with our usual vigour and provided them with a simple to use content management system, with intuitive search functionality and ensured their new design was responsive across the multitude of modern day screen sizes.
Websilk delivered a website that leveraged the new rebranding, utilised the new content management system and capitalised on the clever new search functionality. In turn creating a more holistic brand approach for IPA’s audience.