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Makeup Free Me

Campaign website including financial transactions Makeup Free Me is a charitable organisation with a mission to empower women to develop and nurture positive body image.


Makeup Free Me approached Websilk in early 2013 needing a web presence together with online communications support. 

The Makeup Free Me movement encourages Australian women to take on the challenge of going without makeup for one day a year to raise vital funds to support the Butterfly Foundation. The Butterfly Foundation provides support for Australians who suffer from eating disorders and negative body image issues, and their carers.

The website has to allow participants to sign up, create profile pages, take online donations, host a blog and integrate with a variety of social media platforms.


Understanding the challenges faced by new charities like Makeup Free Me really allowed Websilk to rise to the challenge and deliver an exceptional result for them in both design,development and online marketing.

The original bright vibrant site with large amounts of custom built functionality was such a success, that the Makeup Free Me team have once again engaged with Websilk to deliver an updated campaign website and donations platform for supporters and participants to enjoy for the 2014 campaign. 

Websilks website solution continues to support Makeup Free Me's relationships with other strategic online partners, encourages their campaign participants to create and write online blog posts, and assists an increased awareness of this important cause through the use of social media and sponsorship engagement. 


In its inaugural year, the Makeup Free Me campaign raised over $25,000 with 241 women going natural and fresh faced to raise vital funds for the Butterfly foundation. 

Websilk has now launched the 2014 Makeup Free Me campaign website, which aims to raise a remarkable $250,000 to combat negative body image across Australia. 

100% of the funds raised are going to the Butterfly Foundations body image education programs and eating disorder support services and Websilk is proud to support such an important program