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Corporate, Ecommerce, Site redesign Nicepak offers a diverse range of quality baby products including health and skin care, feeding, toilet training, gifts and many more all while adhering to the highest quality in sustainable packaging practices.


Websilk was tasked by one of Australia’s leading baby healthcare product companies to transform their static catalogue style website into and interactive online shopping experience, with a community feel.



To accomplish this task Websilk kicked off the project by upgrading the old CMS Nicepak had been utilising whilst fine tuning the design so that it was responsive and appealed to their audience. Websilk also custom built in search functionality that allowed visitors to quickly and simply navigate the breadth of the site.  A member’s portal was also created to cater to the growing member base allowing members to be rewarded for their brand loyalty.



Websilk produced a highly polished website that acts as the primary communication tool for Nicepak's customers. A visually appealing homepage encouraged a sense of community and a more efficient CMS allowed NicePak the ability to proactively update their interactive online store, ensuring customers received the most up to date experience possible. NicePak continues to grow stronger than ever and is the premier choice in baby and healthcare products.