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Spotless Group

Corporate Websites Websilk collaborated with Spotless in envisaging a series of brand-specific websites to express the unique character of each brand, while maintaining group-wide brand consistency

Situation

Having been privately acquired in 2012, Spotless were rapidly preparing for an imminent initial public offering (IPO). This period of transition required an updated online presence commensurate with their evolving and updated brand positioning.

Additionally, the new websites needed to support sales by delivering a greater volume of higher quality leads to each business unit.

Solution

Working in partnership with Spotless’ marketing team, Websilk systematically worked through a series of websites, building a presence for each business unit that supported the business requirements and unique character of each business.

  • Epicure and Mustard were required to produce higher quality leads for events at world-class venues across Australia and New Zealand.
  • Spotless Group required a website that clearly described their range of services and operational capability, while also supporting prospective investors to understand business profitability.
  • Perth Convention and Exhibition Centre required a website that truly showcased the unique features of Perth and its premier events venue.
  • MV Epicure required a website to launch its floating events venue in both Sydney and Brisbane.

In addition to building websites, Websilk closely worked with Spotless to assist in delivering a higher volume of visitor traffic.

Outcomes

Spotless Group now has a suite of websites that have been integral in supporting business operations directly via sales, communication with customers and promoting the business to investors.

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