Vision Australia is a diverse organisation, consisting of 14 departments and a large range of stakeholders. Over the years Vision Australia had developed a number of websites, and as can happen over time, subsequently collected a range of different departmental Content Management Systems (CMS).
Vision Australia was looking for a partner to collaborate in implementing AA accessibility (WCAG 2.0) without compromising aesthetics or usability. This is a challenge that few to no previous sites had achieved. They were also looking to consolidate all their systems into one powerful enterprise level CMS.
Websilk proposed an integrated web hub, whereby all Vision Australia sites would be served from a common technology platform. Achieving this end required Websilk to demonstrate considerable strategic leadership, communicate a compelling vision, show technological capability, and to collaboratively innovate with Vision Australia.
Websilk management and staff undertook intense AA training, combined with our existing web knowledge and design approaches, in order to craft an AA accessible site that also looked great. Particular attention was also paid to the user journeys surrounding donations — in order to highlight the importance of the great work that Vision Australia performs.
Integration touch-points were achieved with the:
- Donor Management System
- Vision Australia shop inventory and billing systems
- Live radio and MP3 streaming
Internal workflows were developed to enable content to be entered in an integrated backend, to undergo consistent workflow routing and approvals processes, and to be publishable on any of the sites implemented under the digital hub (as well as social media publishing outlets).
In total, five Vision Australia websites were implemented under the digital hub strategy:
- Vision Australia
- Carols by Candlelight
- Seeing Eye Dogs Australia
- Vision Radio
The industry agrees, awarding Vision Australia the best Sitefinity not for profit website of the year for 2012. But what pleases Websilk the most is the simple success metric provided by Carols by Candlelight's donation results for 2012.
Although Websilk was commissioned the Carols by Candlelight website, we were not chartered with the marketing. There was also no mention of the new website on tv or in the media, therefore with only 7% increase in traffic, the donations increase was significant.
With such strong indicators of success, Websilk is pleased to continue to underpin Vision Australia's fundraising efforts throughout 2013.