Strategic Thought: Hope is demonstrated - not communicated
We synthesised the learnings from workshops run with the centre to developed three ‘creative principles’.
These principles guided us on how we could demonstrate hope through a digital experience.
It was important to immerse the audience in the hope experience. This was done both digitally and physically. The goal was for visitors to feel hopeful about their journey with Olivia Newton-John Cancer Wellness and Research Centre.
Authenticity is key. Be real! Personal authentic stories are a powerful way to share messages with the audience.
Always look for an opportunity to narrow the gap between Research and Care. This means creating and communicating a holistic understanding & approach to treatment.