Keeping promises through understanding
Through the discovery process we learnt that being a member-driven organisation, RACP needed to re-align organisational promises with its members. Through this alignment, we can provide members with more focus and value on what the organisation has to offer.
We’ve learnt how to communicate a proactive, positive world view whereby we actively and visibly support our members in achieving their goals.
It’s crucial to understand the how and the why users engage with a platform, this sets the foundations for empowering them to manage their own experience and achieve their goals.
Ultimately, the goal is to create a greater sense of belonging for RACP members.