We don’t focus on building a business. We focus on building people up and in turn they champion the business on our behalf.
The journey starts from a shared belief across the organisation. One put into motion by leaders that are completely committed to living by a clear value system. What comes next is shared thinking, whereby people begin to contribute ideas & solve problems because they are confident in the vision and direction. As we move from one stage to the next, we begin to see that there is less resistance and in turn our productivity increases.
Like with any great change, a blind eye can sometimes be turned, having a direct impact on that area. It was interesting to see that when we began to focus on our employee experience our clients experience improved as a by-product.
It’s clear that we are living in an era of experiences where clients engage with a “why” rather than a “what”. For us, the “why” is central to everything that we do and it bleeds through our culture in all permeation. It’s not simply part of our brand, it far exceeds any label a brand would attach to it, for us, this “thing” is owned by our audiences and the people we engage with each and every day.