Following a re branding to boost their profile, Melbourne City Mission sought a new website that would better engage new and existing users to donate to their cause.
The old website had become a labyrinth of overlapping and repetitive information struggling to cope with an ageing and unsupported content management system. The number of unique visitors was falling and people were spending less time on the old website, finding the navigation unwieldy and unhelpful.
Melbourne City Mission selected Websilk to increase functionality and ensure the new website became the central core of the new brand strategy.
Through a collaborative client process, Websilk designed, developed and implemented a technically robust and easy to use website that creates an emotionally engaging and highly elegant online experience for internal staff and external users.
An online donation platform maximizes one-off as well as recurring donations. A modern and intuitive content management system makes creating and sharing content a breeze.
Websilk further delivered modules that instantly show where donor's money is going as well as integration with video content, social media, news updates and jobs sections. Importantly the entire website is highly accessible to W3CAA standards for users with disabilities and employs responsive design to be easily viewable on any device.
Websilk's ongoing solution has significantly lifted the profile of the Melbourne City Mission within the community. Smart, emotional design ensures the website makes users feel welcome, engaged and want to return.
The surge in donations means Melbourne City Mission can help more of Melbourne and Victoria's most vulnerable individuals, families and communities. Websilk continues to enhance the website so Melbourne City Mission can keep moving forward.